The Rake Feedhttp://www.cloudraker.comTurbulent Media RSS Builder v1.0http://www.rssboard.org/rss-specificationFri, 18 May 2012 19:14:44 EDT60The Potted Farm: Year Two.

Last year, we launched the Potted Farm with a lovely how-to video demonstrating just how easy it is to grow your own tomatoes with limited space. This year, we thought it would be fun to try to re-invent the “pot” in said “potted farm”. Don’t get any funny ideas, we mean the container

Most SAQs (liquor stores, for those of you who live elsewhere) sell their empty wooden wine crates at a very reasonable cost ($3-$5) and all the proceeds go to a local charity. They are really great looking objects and these days are being used for tons of artful DIY projects. 

There are a couple of things to keep in mind when it comes to planting in crates: drainage and rot-proofing. The first thing you’ll want to do after procuring these eco-friendly and civically responsible items is drill holes in the bottom so the water you will feed your plants can go somewhere. It really is easy as can be and can be done with a basic drill. 


Next seal your wood or your boxes will decay pretty quickly. We think it’s always important to choose non-toxic materials, but in this case it is vital as you will be growing food in these so the last thing you want are chemicals seeping into your meals! 


Once the sealant has dried, you are good to go. Pick up soil from a local merchant that has the right mix of nutrients for growing food. If you want to add an extra splash of fun to your little potted farm (or have trouble identifying greens and herbs!) cover one side with chalkboard paint and mark each box with a wax pencil. 


We opted to create a herb farm for the project which includes mint, rosemary, oregano, thyme, sage and dill. We also created a planter for arugula which is a surprisingly easy lettuce to grow! 


Of course, all the usual growing tips are advised: make sure you have the sunlight required, water according to instructions and above all, enjoy. There is little quite so satisfying as eating from your own (tiny) plot of land! (This wonderful idea was first spotted on a wonderful blog called LLH Designs!)


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http://www.therake.co/en/make/178/the-potted-farm-year-twoMon, 14 May 2012 14:27:45 EDThttp://www.therake.co/en/make/178/the-potted-farm-year-two
Pretty Painted Utensil ProjectMake: Painted Utensil Project

Most of us have some wooden spoons lying in a drawer somewhere in the kitchen. So when we saw this simple DIY project online we couldn’t resist injecting fun into everyday objects and making them an accent piece both at the table and around the kitchen.

Once you’ve located your wooden utensils, you’ll need:
  • Masking tape
  • Sandpaper
  • Acrylic paint
  • Paint brushes
  • Non-toxic shellac (this is important because even though you won’t be putting the painted bits directly in your food, you wouldn’t want to cook with toxic materials).

The instructions are beyond simple.

Tape the utensils to delineate the cut off point for your colour. Sand down the ends to be sure the paint absorbs properly. Re-tape once the sanding is done to avoid jagged lines. Apply 2-3 coats of colour and let dry. Spray with a coat of shellac (in a well ventilated room) and let dry. Admire your seemingly brand-new kitchen accents with awe and wonder!

We opted for a classic black and white. Then we got funky with some neon pink (which is all the rage these days) and we tried a nice silver because so many of our appliances are stainless steel now, we thought it would provide nice tie-in!

One last note: always wash your new tools by hand, it’ll make the paint last longer!

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http://www.therake.co/en/make/175/pretty-painted-utensil-projectMon, 16 Apr 2012 09:38:39 EDTcbrownepoirierifexahttp://www.therake.co/en/make/175/pretty-painted-utensil-project
Tables from reclaimed materials.

A glance around our office space is all it takes to see that we are huge fans of repurposed materials. We are located in an area of Montreal that was once known as the Fur and Diamond District and while there are still some jewelry and fur companies in the building (we prefer not to discuss the latter, it upsets Toni Brown, our office pooch), most of the spaces have been converted to working loft spaces much like our own. One of the perks of overhauling the office was finding old materials that could be rendered functional in our daily lives. Our coffee table in the reception area is in fact a (very heavy) steel door from a diamond safe: 


All our desks are made of doors from the building as well, we simply attached Ikea legs to them. 

But our most dramatic pieces were created from reclaimed Quebec barn wood. Our very own Thane did the designs and commissioned a carpenter to build them. They provide really eye-catching statement pieces both in our main boardroom and in the kitchen. 


We have even been tinkering with the idea of selling these on a made-to-order basis for enthusiastic reclaimed wood lovers such as you. Tell us, would you like a custom table such as these for your home or office?

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http://www.therake.co/en/make/173/tables-from-reclaimed-materialsFri, 23 Mar 2012 11:48:32 EDTtcalderifexacbrownthirdhttp://www.therake.co/en/make/173/tables-from-reclaimed-materials
Make: A new series on The Rake

It’s pretty well documented that many of us are re-thinking our relationship with the things we buy these days. We’re more enthusiastic about purchasing local goods, we rather willingly pay a premium for organic and asking about the provenance of items has become common practice. As a result, many of us are taking things into our own hands and learning how to make the things that occupy our lives, ourselves. From building bookshelves, to growing our own tomatoes to creating foods from scratch that we once wouldn’t think twice about buying pre-made. Convenience, it seems, it being trumped by a growing desire to feel connected to the things we consume and in the process lighten the load on our environment and safeguard our health. We will be sharing our own exploits into the world of homemade, with projects big and small that we hope will inspire. We kick off our series with a very simple recipe for something many of us eat most mornings. It’s delicious, easy and totally customizable to your personal taste. We hope you enjoy Tony’s Terrifically Tasty Granola. And do stay tuned for future articles that will involve reclaimed wood, saws, drills and possible 911 calls.

Here's what it takes:
  • 3 cups of oats
  • 1 3/4 cups of nuts (I use pecans, almonds, walnuts and sunflower seeds, but you can use whatever you like)
  • 1/2 tablespoon cinnamon
  • 1/4 teaspoon salt
  • 2 tbsp canola oil
  • 1/4 cup maple syrup
  • 1/4 cup honey
  • a handfull of dark chocolate chips
  • a bunch of sliced up dates

Preheat oven to 325F.

Crush the nuts and mix with oats, salt and cinnamon.
In a separate bowl mix honey, syrup and canola oil then stir into everything else. 
Spread onto a baking sheet evenly and toss into the oven (middle rack). Parchment paper will keep the granola from sticking to the pan. 


Bake for 30-40 minutes, check every 10 minutes, and when it turns golden brown and your home smells awesome you'll know it's ready.


Let it cool, then add chocolate chips and dates. You can also try it with cranberries, raisins or dried fruit. 


Serve with yogurt and fresh fruits. Put in mouth.
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http://www.therake.co/en/make/169/make-a-new-series-on-the-rakeTue, 06 Mar 2012 13:46:57 ESTthirdcbrownhttp://www.therake.co/en/make/169/make-a-new-series-on-the-rake
My Favorite Things - New York City

We all have a personal version of New York City. Its jumble of cultures, the diversity of its neighbourhoods and its rich history make it a place that is unique to every person who visits or lives there. So inevitably, if you were to ask someone what is THE quintessentially "New York" thing, you'd get an array of answers. For some, the essence of the city can be found at a neighbourhood restaurant on the corner of some back street, while others might choose a boutique, a walk, a park, an attitude, a graffiti covered wall, a doorway... 

This is the little challenge I gave to CloudRaker’s creative team during our recent trip to the Big Apple. With a wink to Coltrane's classic, I asked the team to share their "favorite things" in the city. This is a pilot experiment; the idea is to extend this exercise using different "groups" of people, whether they come from the world of advertising, music, art or sport, in hopes of discovering and experiencing a city through the eyes of these diverse personalities.
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http://www.therake.co/en/watch/165/my-favorite-things-new-york-cityThu, 26 Jan 2012 12:35:04 ESThbrodiebflorinhttp://www.therake.co/en/watch/165/my-favorite-things-new-york-city
Getaway to Saguenay

Saguenay is near Rimouski, right? No, wait, is it in Abitibi? I heard there are [insert any number of your choice over four] girls for every guy! Hey, I know [insert name], you must know her; she’s from the Lac! Your accent is so cute! (aka I didn’t understand a word of what you just said...) 

Get the Google map here:


Let’s just take a moment and get some things straight. The Saguenay is part of the 02 administrative region (Saguenay-Lac-Saint-Jean), which, in area, is the third largest in Quebec. Saguenay itself comprises approximately 144,000 people. So no, I probably don't know your friend's friend, especially if she is from the Lac, since she could be one of its 130,000 inhabitants who are divided into different cities and villages. Saguenay is urban and looks like a suburb of Montreal. The Lac is composed of some cities, but is mostly rural. So being from Saguenay does not mean that I’m from the Lac, which I’m not. Though I will admit that Lac-Saint-Jean is very close to my heart. 

To help you better understand this often-misunderstood region, and as a favour to you Montrealers looking for your next out-of-town getaway, I have decided to share my Saguenay with you, my vision of the place that raised me. 

First things first, get yourself a car, because travelling to Saguenay without one is really not practical at all. Whether you opt to go via Highway 20 or 40, you will drive though Quebec City (quick note: Highway 20 is a much nicer drive). Once you arrive in Quebec, hit the 175 North and confront the wilds of the Laurentides Wildlife Reserve head-on. The reserve is an untamed place where moose run rampant. I am, of course, exaggerating (a little). After a short 5 hours on the road you’ll find yourself in The Saguenay! And then the real fun begins. 



Jonquière

Named after Jacques-Pierre de Taffanel de la Jonquière, Governor of New France, Jonquière is the most westerly city in Saguenay. It’s also the last city you’ll reach before taking the highway to Lac-Saint-Jean (to say “take the highway”, is a precise enough direction for a Saguenéen, being as there is only one). The region saw rapid development due to the growth in industry and the opening of factories, which essentially divided it into three sectors; Jonquière has its Cegep, Kenogami its pulp mill and Arvida its aluminium smelting plant. 


Start your day in Jonquière on the right foot and head to Boulangerie Pâtisseries Mergeay (2149, rue Saint-Dominique). Take your pick of their delicious breads, divine chocolates or decadent cakes, they’re all hand-made in the Belgian bakers’ tradition, so you really can’t go wrong. To accompany your purchase of choice, get yourself a Mont-Jacob from Fromagerie Blackburn de Jonquière, I’m pretty sure this place actually can’t stop winning awards. It’s that good. 

Continue on in the same direction to the Parc de la Rivière-aux-Sables. Leave your car and walk around to really take in the scenery. Then get back in your car, or, for the more in-shape among us, walk up to the summit of Mont-Jacob (to be clear, we are not talking about the cheese here) to enjoy the panoramic view of Jonquière. By this point you will have definitely noticed a prominent building called the National Exhibition Centre. Don’t be shy - stop in for a gander. You will be treated to carefully-curated exhibitions but the magnificent architecture of the building itself is worth the visit alone. 


It must be about time for lunch! You should make a reservation and head over to Moutarde Bistro. This brand-new restaurant celebrates the flavours of the Arvida region and seats 30 in its cozy dining room. 

To take full advantage of the relaxed pace of life in the region, let the afternoon pass by leisurely over a coffee at ICI le café Klimt (2434, rue St-Dominique). The café will keep you happy with its supply of delicious coffees, teas, delectable cookies and divine whipped cream. The owner, Pierre, makes you feel right at home and offers a great selection of second-hand books and board games. Challenge yourself to a trivia quiz or just chat with Pierre. Either way, the time will just pleasantly slip by. 
*Special mention has to go out to the descriptions that are provided for the products, each and every one is amazingly well-researched and creative. 


The next suggestion combines 5 à 7 and dinner. The culinary school Aux fruits de ma passion invites you to share a drink, and, as if you needed another excuse to show up, join a cooking class! Not only will you learn cooking tips but you’ll also be invited to stay and enjoy the dishes you so expertly prepared amongst friends in a lovely bistro atmosphere. Not a bad idea right? 


After a gluttonous feast, start (and finish) your night at the famous local brewery, the Voie Maltée. The beers are brewed on site and are absolutely delicious. And, as a plus for those rookie Saguenéens, now’s the time to give some of the local slang a shot: ‘Une Gigonne s.v.p! Ah peut-être une St-Do en fin de compte…’ 

Finally for the most important stop of the day. It's time for a visit, just a few doors away, to the P’tit St-Do (2477, rue St-Dominique), where you can meet famous local “Pauline.” (It is of course, possible that she actually won’t be there. I mean, just because she’s an institution does not mean she doesn’t have the right to a day off now and again.) Make sure to try her poutine anyway; she would give you the same advice herself. If she is around, stop for a while and have a little chat, she’ll love it. 
*If you know what’s good for you you'll order the BBQ poutine - although some people who will remain nameless prefer the Hot Chicken poutine. Yes, I judge them for it. 


Chicoutimi 

The city of Chicoutimi was originally called eshko-Timiou in Montagnais, which roughly translates to “go where it’s deep”. This is where you can catch your first glimpse of the legendary Fjord du Saguenay, which stretches all the way to Tadoussac (yep, that’s the place where you see the whales). Chicoutimi is the largest city in the Saguenay, (and also the most posh) it has a university (UQAC) and a college. There may be a tiny bit of a rivalry between people from Jonquière and those from Chicoutimi. I’ll just go ahead and say it. According to some, (namely people from Chicoutimi), the Jonquiérois are gigons (another colourful bit of local slang meaning ‘crude’), but according to others, (guess who?) the Chicoutimiens are snobs. To be fair, I do have friends from Chicoutimi and they really aren’t all bad.

Start off your day in the city with a brunch at Café Cambio located on what locals refer to as The Main (the rue Racine). The café is a micro-roaster and a cooperative that strives to make culture accessible in the region and also brings fair trade products to Saguenéens. They are committed to sustainable development, and use it as a framework for all their projects. The atmosphere is always relaxed and the staff are really friendly, so basically, they're just like all Saguenéens. 


Choice #1: Nature Lovers Itinerary

After brunch, take a stroll along the path that follows the Saguenay River to check out the Old Port of Chicoutimi. Then you’ll have to get your car and head up to Chicoutimi-Nord to Ste-Anne’s cross to truly take in the panoramic views of Chicoutimi. 

If the feeling strikes, continue on until St-Fulgence to see where the salty waters of the St. Lawrence and the fresh waters of the Lac-St-Jean meet. This is where you’ll find ‘les batures’ a protected environment that is home to several animal species, especially birds. If you are visiting the area during the winter months, don’t miss your chance to enjoy some ice fishing, a favorite pastime for locals. Tip: the smallest fishing huts throw the biggest parties. 

Choice #2: Culture Lovers Itinerary

If you are interested in contemporary art, stay on rue Racine until you reach the Sequence Gallery, a local artist-run centre. The space serves as a gallery space for exhibits and studio for creating, distributing and producing art. You'll notice right away that the aesthetics of the gallery are heavily influenced by photography and that the pieces displayed reflect a mix of old and new technologies. 

Stay on The Main, passing the famous “petite maison blanche”, eventually arriving at the Gallery Le Lobe, which is another artist-run centre. Over the years the gallery has welcomed more than 100 artists-in-residence, most of whom are nationally and internationally-reknowned. 

If you think that you can only find delicious sushi in a big city you have obviously never visited Temaki Sushi Bar, located right in the heart of downtown Chicoutimi. All of their products are fresh, perfectly seasoned and absolutely delicious. Put down the menu and let the chef recommend his selections for the day. I promise you, it will be the best decision that you make all weekend. You do have to taste their sushi pizza though, which, believe it or not, is as delicious as it sounds. Keep yourself hydrated with a glass of one their delicious wines, which are privately imported, or maybe a saké served warm or cold, or you could even get yourself a beer. 
Two tips: 
#1 : Make a reservation. 
#2 : If you are in a group of 4 or more, reserve the private “Japanese” room. You'lll definitely have a memorable evening. 

If you are not the sushi type, Bistrot la vielle garde might be your cup of tea. They serve up delicious dishes in their homely bistro all of which are prepared with love. What’s more, Merlin is a genius with wine; you will not be disappointed with his selection, plus he’s as friendly as can be! If you need your food in a hurry, there is a counter with ready-to-eat foods: homemade and regional products that would be the perfect accompaniment to a nice glass of wine or a refreshing beer. 

To help you digest, head to Bar à pitons in the youth hostel located in the Price House. Enjoy one of their Soirées Jazz and Scotch, Pastis and Pétanque, or just take in a show by a local band. Be warned, I can't promise you'll remember your night once they're done with you. The space is run by the Coop Verte whose mission is: "to bring to life the regional culture to visitors from around the world and for local residents alike by offering diverse and accessible cultural activities." You may also be able to catch a show at Coop Le Sous Bois, which is managed by Café Cambio. 

La Baie & L’Anse Saint-Jean 

La Baie is located in the Baie des Ha! Ha! in the Saguenay River. Be sure to make the detour and really take your time to appreciate the scenery; it's around here that the Fjord becomes even more breathtaking. 


Before continuing on, make another mandatory detour at the Fromagerie Boivin to enjoy some of that cheese that goes “sqwish-sqwish” when its hot from the oven. Imagine for one minute a poutine made with this cheese. It's so good, it's ridiculous. Come to think of it, you’ve already tasted this miracle poutine, Pauline made it for you back in Jonquière!

Continue onwards through St-Felix and Petit Saguenay to finally arrive at L’Anse-Saint-Jean. It's a long, winding road, but the scenery that surrounds it makes is totally worth it. 

Summertime: take a cruise or kayak to admire the mountains of the famous Fjord from up close. 

Wintertime: skiing enthusiasts will appreciate Mount Édouard, the highest peak in the Saguenay-Lac-Saint-Jean region, with a vertical drop of 450 feet and 32 slopes with over 3 km of trails. Plus, there's an amazing view of the Fjord from the chairlift. 

Open year-round, Édouard-les-bains, a Nordic spa resort complex, will tend to your peace of mind. You will be charmed by the tranquility of this retreat in the woods. And I quote: “It enjoys a wonderful panorama amongst trees from the summit to the valley. It is an enchanting site that inspires relaxation and rejuvenation.” How can you not be tempted? 

Eventually, if you really want to, you will have to find your way home but know that the Saguenéens would welcome you with open arms if ever you decided to stay a while. 

Whether or not you decide to extend your stay, I hope that I have sparked your interest in visiting this enchanting region.
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http://www.therake.co/en/visit/160/getaway-to-saguenayFri, 06 Jan 2012 10:15:00 ESTepoirierhttp://www.therake.co/en/visit/160/getaway-to-saguenay
Introducing Sans Simon. A font by The Rake.

Do you know Simon Roy? The former Raker and current CloudFriend is not only the most fantastic guy, but has the most exquisite handwriting imaginable. While working here, he kept a very beautiful, well-structured and organized notebook, which we actually passed around the office in utter amazement (and with complete disregard for his privacy). Then I thought, wouldn't it be cool if we created a font, a faithful replica of his handwriting, so that we could all have penmanship like Simon Roy? And that's exactly what we did. We present to you our very first, full-charactered font: the aptly named 'Sans Simon'. Simon's gift is now our gift to you, and it's a free download. Enjoy! 

Download the 'Sans Simon' font in TrueType format here.
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http://www.therake.co/en/stories/161/introducing-sans-simon-a-font-by-the-rakeWed, 04 Jan 2012 09:36:48 ESTelamhttp://www.therake.co/en/stories/161/introducing-sans-simon-a-font-by-the-rake
CloudRaker won two Boomerangs at this year's gala! http://www.therake.co/en/propaganda/159/cloudraker-won-two-boomerangs-at-this-years-galaTue, 06 Dec 2011 00:00:00 ESThttp://www.therake.co/en/propaganda/159/cloudraker-won-two-boomerangs-at-this-years-gala11 questions with Daddy Mojo

1. Where did the idea for this business come from? 

It all started when I saw an artifact of an old depression-era instrumental online. It was a functional piece of art and I found that completely fascinating. I thought to myself ‘Wow, musicians back then didn’t have money and they were so limited in terms of resources that they had to create their own instruments!’ So I tried to build one in my painting studio, and that’s how I got started. The second instrument I created was done for my guitar teacher, in exchange for a couple of guitar lessons. He loved old Blues, ragtime music, and Jug bands who created upright basses with washbasins, broom handles, etc. It slowly took off from there, a passion that transformed itself-despite myself-into a business. 

2. Why did you veer towards a career in guitar making after completing your Fine Arts studies? 

The decision was, in a way, made for me. I always assumed that I’d eventually go back to my painting career. However, once I began building these instruments, I realized this work allowed me to interact with people and vendors (musicians and music stores) in ways that artists rarely experience. Artists tend to live a hermit-like existence. Most of your interactions are with gallery owners who sell and represent your work. You don’t know exactly where your work ends up; you get a check from time to time for a painting you sold but the entire transaction is somewhat anonymous. With this line of work, however, musicians can come to the studio and we can build an instrument together, as a collaboration. I love this type of customized work. Although I don’t paint anymore, I am still involved in the artistic field. We work with silk-screening techniques on some of the instruments, we also sculpt metal and wood and tie it to music. 

3. Why did you choose to build guitars out of cigar boxes? Do they suit every musical style? 

It’s a humble instrument with a simple construction. So much so, that anyone with basic crafting skills could attempt to make one at home. We started out very simply but as orders started to come, we experimented with more complex techniques. Seeing as the cigar box contains a relatively small sound box, it emits a sound that is somewhat nasally and is often associate with older types of music. But we’ve had heavy metal and jazz musicians stop by the studio as well! You can experiment, add pedals or play with different amplifiers and all of a sudden, you find yourselves with a completely different sound. It’s always surprising because you’re used to playing the instrument in a certain way and then someone approaches it completely differently. You realize that, with some tuning, the instrument can be adapted to any guitar player’s style. 

4. How did you business grow? 

I would build two or three guitars per week and sell them on eBay, writing short stories about each piece to give them personality. Little by little, I managed to be able to pay my rent at home from the sale of the guitars. In 2006, Playboy Magazine approached me about writing an article on the instruments. I created a website so that their readers could come directly to me with inquiries, and all of a sudden about one hundred orders trickled in. I found an affordable space (I had been working out of my kitchen until then), got a good friend of mine to help construct the instruments and we purchased some basic machinery. We estimated that it would take us about three months to fill these orders after which we would go back to our careers. However, we realized that we loved working together and that we wanted to continue pursuing this venture. To increase visibility, we placed a few ads in some music magazines who in turn wrote up some nice reviews on our instruments, and all of a sudden our business was getting international attention. So this part-time, short-term business turned into a full-time gig. 

5. Has the arrival of new media influenced the evolution and visibility of your work? 

Yes! Although I was resistant at first, we now have a Facebook page that we use actively. It’s extraordinary because customers will leave testimonials on our page and discuss their purchases with other customers. It has allowed us to create a community around our products. The page is where we share studio pictures, discuss instruments that are in the process of being built, concerts that we’ve attended or things that inspire us at the moment. Our clients really appreciate these daily updates. It’s a starting point for many customer relationships: we connect with them there then direct them to our website where they’ll find all of our instrument's specifications. 

6. Several international celebrities have purchased your guitars. How did they hear about you? 

Most of the time, we’re the ones who approach them. When you’re just starting out, it’s can be beneficial to reach out to musicians you look up to and respect and that are visiting your city, especially those who might be interested in this type of instrument. You’ve got nothing to lose! We also typically approach musicians whose style is best suited for these types of guitars. This summer I offered one of my guitars to The Edge (of U2) and at first he wouldn’t accept it. We met by chance as he was in our building for a photo shoot and he got sort of uncomfortable I think when we offered him an instrument he had shown a particular interest in...his words were: oh no I can't accept it, this is too much".. Ultimately, we share a similar passion though and the questions he had about the instrument were the same as those asked by any other musician. He called the next day to say that he wanted to buy a second one. 

7. What motivates you to continue to work in such a niche market? 

The key motivating factor remains a love for what I do every day. It’s true that we work in a very niche market but we’re always looking to expand, to collaborate, and to grow. In fact, I learned of an incredible project just last week. I met with a man who, instead of cutting down trees to make instruments and furniture, started dragging up wood from old trees that have fallen into the St-Lawrence River and settled at the bottom of its currents. Some have been there for over one hundred years and the water prevents the wood from rotting therefore keeping it intact. It’s a very stable wood and I love the idea of working with a material that has so much history; that has a soul. What’s also interesting is that when water spends a significant amount of time underwater, its pigment is altered, giving it a purplish hue that is uncommon for maple, which is usually white. I’m happy to announce that we’ll be creating a line of guitars with his wood. 

8. How do your products evolve? Do you have plans to add to your range of products? 

Guitar making has existed for over 200 years so it’s fair to say that we’re working with an old technology. We’ve added some new techniques including silk-screening, and sometimes we use car paint on our instruments in order to get brighter colors. I would love to launch a line of electric guitars in the near future. The idea of actually designing and drawing out an original body shapes for an instrument, something we can’t do with cigar box guitars, really appeals to us. It would tie in an illustrative component and allow us to find fluid forms and match them with a wood. We are also planning to launch a guitar tube amplifier with an art deco-inspired look that pays homage to amplifier from that era. But we’re not cutting our ties with cigar boxes! I think that we have an antique aesthetic and people appreciate more traditional methods, things that are made by hand, unique, high-quality and durable. None of our guitars are produced in a series and that’s how people like it. 

9. With the rise of new technologies, electric and electronic instruments, what do you think the future holds for guitar making? How will you adapt?

New technologies will always influence guitar makers. Now we have guitars with synthesizers and guitars with integrated effects, which is interesting but the sound has a manufactured quality to it that, for me, lacks charm. It is, however, important to find ways of being innovative within a traditional art form. guitar making is very old-school: walk into any guitar maker’s studio and you’ll see a guy sitting there in overalls, knife and hammer in hand, as he chisels away. But I also know some builders who are mixing engineering with traditional techniques to produce truly unique guitars. So I think that there’s a future for both traditional guitar makers and those who are looking to innovate. Regardless of what direction they take, I think that they can easily adapt. 

10. You use cigar boxes and breathe new life into them when you transform them into guitars. Do you use any other unique materials? 

At first, everything was recycled or refurbished. I used old canvas frames to make the guitar necks, the cigar boxes were completely transformed and the nuts were made of screws that I used to fasten the guitar strings to. Over time, the business grew and the product became more streamlined, our clients expected higher quality furnishings. For me, however, the idea of creating instruments out of old wood found on riverbeds is ideal. As a guitar maker who works with wood on a daily basis, it’s impossible not to think about the ecological repercussions. Woods like ebony, often used for fingerboards and head plates of its deep hue, are endangered and thus very expensive and rare. More and more builders are working with local woods so there is no need to have them shipped from overseas. Except for Rosewood, currently all of the wood I use is local. 

11. If you could make the world better in one way, what would it be? 

I feel like my work already allows me to contribute in my own small way. Some mornings I wake up to find an email in my inbox with a picture of someone’s nephew with a note that reads “thank you for bringing the gift of music into our home.” I get emails like this on a pretty regular basis! Often in our day to day of running a business, we don’t realize that we’ve sent instruments all over the world and that they have a positive impact on people’s lives. We’ve also donated cigar boxes and wood to schools and from time to time run workshops with children. We've also worked with a school that aids children with disabilities through music therapy. Music can definitely be used as a therapy and spending time building guitars is also therapeutic...it's a very zen-like activity I find. I would love to try similar workshops in impoverished neighborhoods one day. After all, this is where these instruments were born.”
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http://www.therake.co/en/watch/157/11-questions-with-daddy-mojoMon, 05 Dec 2011 10:15:47 ESTepoirierifexahttp://www.therake.co/en/watch/157/11-questions-with-daddy-mojo
CloudRaker is a finalist for Marketing Magazine's Agency of the Year. Check it out: http://bit.ly/rJTnNWhttp://www.therake.co/en/propaganda/158/cloudraker-is-a-finalist-for-marketing-magazines-agency-of-the-year-check-it-out-http-bitly-rjtnnwFri, 02 Dec 2011 00:00:00 ESThttp://www.therake.co/en/propaganda/158/cloudraker-is-a-finalist-for-marketing-magazines-agency-of-the-year-check-it-out-http-bitly-rjtnnwDawn Sessions: Cover of 'Your Ex-Lover Is Dead' by Stars

As soon as the sun meets the clouds, Montreal comes to life and the hustle and bustle doesn't end until the sunlight disappears into the horizon line once again. Between these two transitions, our city falls nearly silent for a few brief hours and some pretty magical things can happen when a busy urban centre turns down the volume. That's how Dawn Sessions came to be. The idea was simple: give the city a soundtrack at a time of day when it doesn't have one. We approached some of our talented Montreal musician friends and asked them to choose a great Montreal song of their choice and cover it acoustically, at dawn. Our first Dawn Session is a cover of Stars' Your Ex-Lover Is Dead filmed at 4:30AM in Parc de la Cité du Havre, a hidden gem that offers spectacular views of the city. Vocals by Martine Groulx of Camaromance and Edmund Lam of Hexes & Ohs and violin by Améline Chauvette-Groulx. The park birds were not planned but we sure are glad they stuck around. And a special thanks to Richmond Lam and Heidi Donnelly who also helped bring this first Dawn Session to life.]]>
http://www.therake.co/en/watch/149/dawn-sessions-cover-of-your-ex-lover-is-dead-by-starsWed, 19 Oct 2011 10:38:53 EDTcbrownelambflorinmebesthttp://www.therake.co/en/watch/149/dawn-sessions-cover-of-your-ex-lover-is-dead-by-stars
Gimme Five!

We are super pleased to announce that you can now purchase a High Five Poster of your own! Inspired by our unabashed love of mutual congratulation and all ‘round nerdiness, we wanted to share a little of the joy with you. It’s a great big black and white piece designed by Edmund and written by Aleks that we think would look great at your work office or your home office. They are 27.5 x 39.25 inches, which is awesome because they fit an IKEA frame so you don’t have to spend a bunch of money on custom if you don’t want to! 

You can swing by the office to pick yours up-and have refreshment and at chat while you’re here-or we can ship it to you if you live outside the city. 

$50 tax included (plus shipping) 

For inquiries call Isabelle at 514 499-0005 or reach us at generalstore@cloudraker.com
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http://www.therake.co/en/stories/137/gimme-fiveThu, 11 Aug 2011 17:07:25 EDTelamcbrownhttp://www.therake.co/en/stories/137/gimme-five
My Ottawa by Marie-Eve

Twelve years ago, I left my hometown of Ottawa to move to Montreal, the city I now call home. Moving away from friends and family allowed me to keep close ties to the city I grew up in and, moreover, to experience it as a weekend visitor would. I always look forward to the short train/car ride to Ottawa – you’re about 2 episodes of Mad Men away from a completely different pace of life and scenery. Those who have accompanied me on these weekend getaways have also commented on how charmed they are by Ottawa’s emerging art scene, bilingualism population, and lush public green spaces. Add to that loads of festivals, impressive landmarks and fantastic restaurants and you have yourself a pretty interesting weekend destination! So pack a weekend bag and come (re)discover Canada’s capital city.

Get the Google map here:



110 MURRAY STREET 
613-562-7244 

This popular restaurant was among the first in town to celebrate regional fare. It’s also one of the rare establishments in the very touristy market area that doesn’t outwardly cater to tourists. Chef Steve Mitton is known for his straightforward and uncomplicated food and is also responsible for the restaurant’s incredible charcuterie bar featuring locally and in-house produced boards of artisan meats, cheese and breads. Grab a nice glass of wine and enjoy your treats on their patio, one of the best in the city. 

246 Dalhousie Street &
1282 Unit B. Wellington St. West

When Régine and Katie opened the doors to their first Victoire boutique location in 2006, stylish Ottawa women let out a communal sigh of relief. The clothing store, which celebrates Canadian designers and vintage goods, offers a shopping experience unlike any other in the city. Not surprisingly, they soon opened a second location in the West End where they continue to surprise and inspire with their well-edited mix of ideas and trends. 

60, RUE BÉGIN, HULL
819 205·1110 

Geographically-speaking, Edgar isn’t exactly in Ottawa but I had to include it because it’s fast become one of my favorites.* I actually found out about this place through the blogosphere. The owner and chef, Marysol, is also a very talented artist whose work had been showcased at Victoire. She finally decided to pursue her passion for food and opened this tiny café, which proudly uses local produce and where everything is made from scratch. Don’t miss her delicious desserts and sandwiches! She changes it up frequently. 


* For those who live/have lived in Ottawa, Hull (now Gatineau) feels very much like an extension of the nation’s capital. It’s certainly worth the short walk across the bridge where fantastic restaurants and bars await (with a last call time that extends far beyond that of Ottawa bars…) 

380 Sussex Drive

Ottawa has some spectacular museums including, to name but a few, the National War Museum and the Museum of Nature. The National Art Gallery, however, has always been my favorite. As a child, I remember being in awe of the Moshe Safdie-designed structure and weekends spent there certainly helped develop my love of the arts. The gallery is home to the worlds most comprehensive collection of Canadian art including a fantastic contemporary art collection comprised of over 3,000 works. Don’t miss out on “Maman” by Louise Bourgeois, a 30-foot-tall bronze spider set outside on the Gallery’s plaza. 

SHAWARMA PALACE 
464 Rideau Street

An Ottawa guide would not be complete without a shout-out to one of the city’s many amazing Lebanese take-out joints. Although there are several terrific Lebanese counters in Montreal, Ottawa is still king of the shawarma as far I’m concerned. Therefore it’s fitting that the city’s most authentic and delicious Lebanese take-out place be called Shawarma Palace. Stock up on some mint gum and order the mixed platter with extra garlic sauce! 

RIDEAU HALL
1 Sussex Drive

I am always amazed that anyone can just walk up to the Governor General’s front door. In fact, you can walk all over his front lawn because the grounds of the GG’s house are open to the public! The lush green lawns surrounding the working residence are decorated with trees planted by visiting foreign dignitaries. You can stroll about and read the little plaques that explain which tree was planted by whom and why. You can also have a picnic out there or go for a run! 

1 Rideau Street

Located in the landmark Fairmont Château Laurier, Zoé’s is the perfect place to enjoy a fancy cocktail prepared the old fashioned way. Sink into one of their oversized club chairs and take in the ornate and elegant décor that characterizes this iconic hotel. It’s not unusual to see tuxedo-clad diplomats and politicians chatting in a corner after attending a gala on Parliament Hill right next door. 

430 Bank Street
613.231.8569 

This tiny restaurant offers a really unique dining experience in a cozy space reminiscent of the many pubs found throughout the city. The food, however, is the complete opposite of anything you’d find in a bar. Think oysters, lobster bisque, foie gras, and a variety of fresh fish. The knowledgeable staff will guide you through their impressive oyster bar and ever-changing seasonal desserts. 

119 Murray Street
613-789-7941 

A good brunch is a key part of any weekend getaway and Benny’s Bistro makes a great one! Their French toast and homemade lox are showstoppers and the perfect way to kick start a day of sight seeing. If you’re in a rush or in the mood for something lighter, visit the French Baker counter at the front and get some pastries and a latte to go. 

THE RIDEAU CANAL LOCKS 
Between Parliament Hill and the Fairmont Chateau Laurier 

This might be one of my favorite spots in the city. I’ve spent many evenings drinking beers by the waterfront, enjoying a picnic or chatting with girlfriends while watching the sun go down over the Museum of Civilizations. Take the stairs down to the locks and follow the bike path until you find a spot that suits your fancy. It also happens to be the ideal place to enjoy a plate of take-away ribs when the Rib Fest comes into town in June. 


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http://www.therake.co/en/visit/134/my-ottawa-by-marie-eveWed, 06 Jul 2011 11:19:58 EDTmebesthttp://www.therake.co/en/visit/134/my-ottawa-by-marie-eve
Christina's Guide To The Big Apple [Updated!]Photo by Morgadu on Deviantart

[Updated, click here to view new content]

Manhattan is a million places in one. You can spend an afternoon on the Upper East Side, hitting up swank shops, doing the museum circuit, lunching amongst the ladies who, well, lunch and dreaming about what all those park-facing apartments look like on the inside. In that same day, you can find yourself trend spotting on the Lower East Side, trying to push past baby strollers on the Upper West, or watching fashion shoots in the streets of the Meatpacking District. When people ask me where I go when I’m down in the city, my answer is usually, everywhere and nowhere: I just walk and watch. That said, there are a few spots I will happily recommend.  


Get the Google map here:


The Ace Hotel
The Ace Hotel has created an ecosystem of awesomeness just north of the Flatiron district. It is a boutique hotel, yes, but so much more. The Breslin Bar is a high-end pub eatery (with chef April Bloomfield of Spotted Pig fame at the helm), next door are Strumptown Café, No 7 Sub Shop, The John Dory Oyster Bar, curiosity shop Project No. 8A and an Opening Ceremony outpost. I haven’t actually stayed at the hotel, so I can’t recommend the rooms, but no matter, this is a detour-worthy destination. What’s amazing is that all these spots rolled up into one are unique and well-defined in spite of being part of the same over-arching brand. Soon, it may become a certified district unto itself.

Le Pain Quotidien in Central Park
LPQ are ubiquitous in New York, but in a good way. Rare is it that a magical little brunch and lunch spot reproduces at such a furious rate without losing its charm. This location, just north of Sheep’s Meadow, is particularly enchanting as you can look out onto the park while you nibble on organic yummies.

ABC Home is ten huge floors of some of the most glorious and inspiring home décor items around. Prepare to spend some time inside much like you would in a museum. While the furniture, lighting and accessories range from expensive to ‘you have got to be freakin’ kidding me’ you will leave inspired…and hating your living room couch.

Eataly is the largest artisanal Italian food and wine market in the world. And it’s smack in the middle of Manhattan. Star chefs Mario Batali, Joe Bastianich and Lidia Matticchio teamed up to create this maze of Italian delights and delicacies. The cheese section alone will get your heart racing. Fresh, local vegetables abound and cured meats appear at every turn. You can pick up your groceries, grab a quick bite, or sit and eat a full meal here. I was the first person through the doors at 10 am on a Tuesday morning, so I got to see, really see, every inch of the newly opened phenomenon but a fellow shopper told me that on a Saturday, it’s virtually impossible to navigate your way through the place. Regardless of when you go, go.

The Angelika Theatre (SOHO) 
I often stop in here when a SOHO shopping excursion proves to be too tempting or the weather too demoralizing. The Angelika opened in 1989 and features independent films only, often before they go out in wider release. One of the quirks of the place is that you can hear the subways cars traveling by underfoot, sometimes shaking the theatre...it’s hard to get any more New York than that. Movie-lovers from afar should check out their blog, it’s rife with exclusive content.

SOHO Nails 
My first ever NYC mani-pedi was at SOHO nails with a friend who had moved down to the city right after we graduated university. In Manhattan there is a nail salon on almost every block, but SOHO nails is a real locals’ haunt (and virtually impossible to find without explicit directions). OPI and Essie are on tap (which ladies, we know is THE prerequisite for our patronage) and the prices are unbeatable. Um, $18 for a top-notch pedi? You’re welcome. 




(Head up West Broadway just north of Prince, stay on the West side of the street…look for a tiny grey buzzer at 458)

Café Gitane (Nolita) 
I can’t remember the last time I went to New York and didn’t eat at Café Gitane. The people watching is unbeatable on Saturday mornings (models, photogs, artists etc…) and the food is tasty as hell. It’s the perfect spot to kick start your day shopping along Mott Street or wind down with a glass of wine and a nosh after poking around RRL next door, Sigerson Morrison shoes across the street or Poppy down the block.

The New Museum (The Bowery) 
The New Museum isn’t actually that new. In fact, it has been around since 1977, but the new building, completed in 2007, has undeniably breathed new life into the institution. Located along fabled Bowery St, it’s hard to miss. The magnificent HELL YES façade installation, there since 2007, has just been replaced by a 28-foot rose aptly name Rose II by Isa Genzken.

Balthazar (SOHO) 
Now, anyone who has been to the city knows that this French Brasserie is an institution. The food is great, the atmosphere even better. But what you may not know is that the benches outside provide one of the very best vantages to spot emerging fashion trends. I usually pop into their take-out boulangerie around 5pm and grab a beverage (fresh lemonade in the summer months, delish hot chocolate when the temperatures drop) and plunk myself down on one of the benches outside…and watch. It is there where you can map out next season’s must-haves.

Bar Boulud (Midtown West) 
Being from Montreal and completely spoiled in the food department (particularly the French food department…which I happen to think we do even better than the French, but I digress) I am a tough customer to please. BUT, famed chef Daniel Boulud’s midtown eatery  is to die. I love the mood. I love the communal counter. Most importantly, I love, love, love the food. Go for the charcuterie, it is a sublime sure-bet.

JCrew. Don’t sneer. You probably DON’T know what I’m about to tell you. (UES) 
Last winter, I was having brunch at Fred’s in Barney’s and got to chatting with a lovely, very friendly and rather fancy (read: socialite) older woman. She asked me what the hell I was doing at Barney’s. She told me I was insane to pay the prices they charge (this after she mentioned her ‘other’ home in Paris and private plane). She sent me uptown to Madison and 79th to JCrew’s tiny, gorgeous boutique called Ten Thirty Five. She said that’s where all the smart girls go. I now go regularly. And feel smart. The men’s shop is right across the street. Now, aren’t you glad you read this until the end?

The High Line (West Side) 
Late summer of 2009, I met friends on a scorching hot Sunday afternoon for drinks on a massive boat that was dredged up from Chesapeake Bay, known today as the Frying Pan. It was quite a scene. Remarkably, that wasn’t the most memorable part of the day. When we were heading out for more drinks (hey, I was on vacation) at the Spotted Pig in the West Village, the group suggested we take ‘The High Line’. I have gone back every visit since just to marvel and enjoy the above ground, once derelict rail line that has been converted into a public park. I am awestruck each time by how our era is learning that old infrastructure can be reconceived and turned into something extra-ordinary. It’s my magic place in New York and never ceases to inspire me. Read all about it here


The Spotted Pig (West Village) 
Best. Grilled. Cheese. Ever. 


Smyth Hotel (Tribeca) 
It looks great, the rooms are huge, and it even smells great. I freaking love this Tribeca hotel and when I find an affordable room here, I take it. 



The Oak Room at the Plaza Hotel (Midtown) 
Don’t you love that New York has so many versions of itself? Of course, for the clubbers out there, you should probably head down to the LES and dig around. But if what you are looking for is a little nostalgic New York, then do as I do, and go nurse a scotch at this landmark. Try to name all the movies you’ve seen the space in (hint: hooo ha!) and gaze out onto the Caleche-lined base of Central Park.

The Financial District 
This is a part of town too many skip over. While the faces of those working in this legendary district are decidedly more forlorn these days, you can’t help but be enchanted by the architecture, the history and the significance of this little patch of land on our huge planet. 

This is the best eyewear shop around. These guys freakin’ love frames. Even though their client list includes Kanye, Jay-Z, Rihanna and countless other celebrities, there is no snootiness when you walk in the door: they just want to find you-whomever you might be-the right pair of glasses. You’ll find all the best brands here (but none mass produced and thoughtless) on top of a mind-boggling vintage selection as well as some more obscure handmade European frames. There is something so utterly charming about folks who sincerely dig what they do. Prepare to spend a little time in the store, this isn’t just about the purchase, it’s about some great conversation and a little time travel through eyewear styles.  

N on Crosby Street (SOHO) 
A friend brought me here a few winters ago and I haven’t been back since, but I loved the coziness and total lack of pretense of the place. For some reason, I find SOHO completely uninspiring at night and this little spot is a great winter hideaway if you find yourself down there and in the market for quiet conversation and some wine and tapas. 

Hogs and Heifers (Meatpacking) 
This saloon has been around since 1992 and as the name suggests, this is not a high-end establishment. Today, H&H sticks out like a sore thumb in the now swank Meatpacking district. I was there ten years ago and one visit does the trick, this is a spot I would only recommend to 20-somethings who are not easily offended. It is loud, raucous and filthy. When you step inside you’ll notice hundreds of bras hanging behind the bar (including one belonging to Julia Roberts). The story here is that at Hogs and Heifers folks are encouraged to leap up on the bar and dance and women who have ventured on top of the bar are asked to leave their bra to commemorate the occasion. Ridiculous? Yes. Ridiculously fun? Yep. 


Saturdays NYC (SOHO) 
I stumbled upon this spot last summer and was completely enchanted by the space. The fact that it’s a surf shop in the middle of Manhattan is counter-intuitive to say the least. The front of the store is actually a coffee shop while in the back they sell customized surf boards, gorgeous books about, you guessed it, surfing and the whole place has a cool California vibe about it. 


The Whitney and the MOMA 
There are so many museums to choose from in New York that many people I’ve talked to say they just skip ‘em altogether. I love the Whitney and think that if you are in the city, it’s always worth a peek. I always see at least one thing that blows my mind and sticks with for the coming months. The MOMA building is stunning and if you haven’t been yet then, well, you’re crazy. I find the line-ups and crowds insufferable, so there has to be something pretty special going on there to get me through those doors.

Meatpacking district ‘mall’ 
Okay, while technically a mall, this block full of shops (all accessible from the street) is a shopper’s delight. New York fave Scoop occupies three different spaces and carries some of the most delicious brands around (Smythe Les Vestes, Haute Hippie, Phillip Lim). A hop, skip and jump away, is Paris darling Zadig & Voltaire and but a stone’s throw from there is Vince. Rest your weary feet and wallet at 5 Ninth a pretty 3-story townhouse converted into a restaurant or Pastis.

[UPDATED, July 2011] 

When I was last in New York, I decided to build myself an itinerary, something I never do when I visit. I feel like New York has given me so many happy moments that I owe it to the city to understand its past a little better. Here is a small sampling of some activities that will help you get bet better acquainted with the city. 

 
You can buy these audio files through iTunes and there are plenty of really interesting ones to choose from. I opted for New York author Paul Auster’s walk around ground zero. The tour touches lightly on the history of the district itself, delves into the construction of the World Trade Centre, and shares the legends and sounds that occupied the towers: from concerts, to interviews (Phillip Petit of Man on a Wire fame and the piano man from Windows on the World were two of my favourites), to recordings of the creeks the buildings made during high winds and phone messages left to loved ones from passengers aboard the planes that would ultimately take the Twin Towers down. The end of the walk brings you to a bench facing the Hudson River where New York’s diverse cultural landscape is contemplated and contextualized. It was both heartbreaking and enlightening. 


This museum/tour was a revelation. Located on Orchard Street in the heart of Lower East Side where most major immigrant influxes landed in the city, you get to explore an actual tenement building and learn of the families who lived there. I opted to follow the lives of the Moore Family who arrived in New York with countless other Irish Catholic families during the Great Hunger (or as we refer to it more commonly here, The Potato Famine). While in the apartment the Moores occupied in 1869 (that the museum painstakingly recreated using materials only available at the time they lived there), I learned of how their youngest daughter died in the very place we were standing due to the conditions and politics of the time. It felt like time travel and shed light on the sacrifices people make in search of a better life for their families. The tours cover the many immigrant groups who landed on the LES, what was for a period the most densely populated place on earth. 


While not much to look at, this legendary hotel is worth popping into if only to give a little context to a place where some of the most fascinating delinquents, artists and groundbreakers lived. I recommend doing a little reading up on the place before going (Legends of the Chelsea Hotel by resident Ed Hamilton is a great place to start). Be warned that once you start exploring the history of this ghost-filled hotel, it’s hard to stop. Take a listen to Chelsea Hotel #2, 


Leonard Cohen’s account of a sexual encounter with Janis Joplin in the hotel, explore the murder mystery around the brutal stabbing of Nancy Spungen (Sid Vicious’ girlfriend) in a room that no longer exists, or any of the other countless tales that emerge from a place that housed the likes of Patti Smith, William S. Burroughs, Charles Bukowski, Arthur Miller, Simone de Beauvoir and on and on…  


This spot is a cool fusion of gallery and bookshop. Printed Matter is a non-profit organization that was created in the 1970s and has moved around town a fair bit. Today’s Chelsea location houses thousands of pieces that you could spend an entire day perusing. To be clear, the books are not about art nor are they about artists; they are works of art unto themselves - some are rudimentary stapled Xerox-ed pamphlets while others are beautifully bound. Regardless, these types of specific and lasting grassroots organizations feel to me like they could only exist in New York. 


White Horse Tavern 
This bar on 11th Street has been around since the 1880s and has served copious amounts of booze to the likes of Bob Dylan, Norman Mailer, Hunter S. Thompson and Welsh poet Dylan Thomas. While today it looks like any old tavern, it’s worth stopping in for a pint if only to raise a glass to the poets and misfits of old bohemian New York.


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http://www.therake.co/en/visit/90/christinas-guide-to-the-big-apple-updatedTue, 05 Jul 2011 00:00:00 EDTcbrownhttp://www.therake.co/en/visit/90/christinas-guide-to-the-big-apple-updated
A chat with Abdel Bounane of Amusement Magazine

Two weeks ago, the world's premier trade show for computer and video games, the E3 Expo in Los Angeles, closed its doors. This year's event offered a glimpse of how the industry is going to tackle the great challenges it faces due to recent gaming trends. Specifically, industry heads addressed how they plan on competing with the iPhones and Androids of this world who, thanks to their quick and consumer-friendly games, have taken a big piece of the gaming pie. They also shared some of the new technologies set to revolutionize the gaming landscape. 

Curious about the rapid growth and recent developments in the video game industry, we headed to Paris to meet Abdel Bounane, founder of Amusement Magazine, a high-end digital gaming publication. He introduces us to his magazine, one that is not yet well-known in North America, and shares some insights on the current issues facing the video game industry. He also takes the opportunity to show us around Paris' new digital art centre, la Gaïté Lyrique .

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http://www.therake.co/en/watch/133/a-chat-with-abdel-bounane-of-amusement-magazineTue, 21 Jun 2011 13:31:09 EDTbflorinhttp://www.therake.co/en/watch/133/a-chat-with-abdel-bounane-of-amusement-magazine
The Potted Farm: Tomato Edition

We’ve noticed that, as of late, city dwellers are getting pretty garden savvy. You might say it’s a “growing trend” (get it? Haha). Sure, gardening can be daunting if you live in the middle of the city and only have a small balcony to call your own but this doesn’t mean you should feel left out. Even if you can’t squeeze a BBQ out there, you can certainly fit a tomato plant! In fact, tomatoes are a great place for amateur green thumbs to start.

Growing your own vegetables is good for you, it’s great for the environment and it allows you to make the most of your little piece of outdoor urban space. Plus, the results are delicious! Nothing beats the satisfaction of growing and cooking your own food. 

We Rakers were certainly convinced of the benefits so we started The Potted Farm. What can we say, we love a challenge – and fresh tomatoes. First we enlisted the help of Charles Nock, local tree doctor, balcony garden guru and plant whisperer, who gave us the full scoop on the perplexities of growing and maintaining tomato plants. Turns out, there’s absolutely nothing mysterious about it. In fact, planting tomatoes is incredibly simple and it’s a great weekend project. There’s no reason why everyone can’t enjoy the tastiest summer salads or green up their outdoor spaces, even in the middle of downtown Montreal.

Check out our little how-to video, download this handy little tip sheet and shopping list and turn your balcony into your very own potted farm. 

And if you have your own Potted Farm going, we'd love to see it. Send your balcony or garden pics to: thepottedfarm@cloudraker.com, then stop by our Facebook page to see the album !]]>
http://www.therake.co/en/make/130/the-potted-farm-tomato-editionThu, 09 Jun 2011 10:08:59 EDTmebestbflorinhttp://www.therake.co/en/make/130/the-potted-farm-tomato-edition
Hong Kong Today by Edmund

I believe that I have an interesting – yet not uncommon – perspective on Hong Kong. Having been born there but moving to Canada when I was 6, visiting gives me simultaneous feelings of nostalgia and discovery. This was never more apparent than with my last visit. Being an independent "adult adult" now, I am truly able to appreciate the things that I once took for granted, most notably the availability of unbelievable food, fashion and the interesting mix of British influence with Chinese tradition. I can now say, objectively, that Hong Kong is a truly amazing city. So busy and bursting with life, no two visits are the same. You'll also find that despite the seemingly chaotic activity, it's an impressively well organized city, their public transit is the envy of metropolitan centres the world over. On any given trip, you often have the luxury of choosing between the efficient MTR subway, or the scenic street cable cars. 

I've assembled a small list of recommendations based on my last particular experience, hopefully it will serve as a useful starting point for those of you planning a trip there in the near future.

Get the Google map here:


EAT AND DRINK

Tim Ho Wan 
2-8 Kwong Wah St., Mong Kok, Kowloon 

This unassuming little restaurant is all about the old dim sum classics that any enthusiast of the traditional Chinese brunch have no doubt had a thousand times before. But not like this. The Michelin-starred restaurant boasts time-tested staples like the Ha-Gao (shrimp dumpling), Siu-Mai (pork dumpling) which are made from scratch with the freshest of ingredients. You can really taste it. Their signature dish is a spin on the beloved Cha-Siu-Bao (BBQ pork buns) which replaces the traditional steamed bun with a lightly crusted one. It’ll be the most affordable and unpretentious Michelin-starred meal you'll ever have.

The Pawn 
62 Johnston Road, Wan Chai, Hong Kong 

Once known for its prostitution and shady activity, the Wan Chai district has since become a trendy hub for hip young people and wealthy ex-pats. The Pawn’s name is inspired by the pawn shops that are somewhat iconic of Hong Kong’s cultural past and the restaurant itself is in an old colonial building that was once a pawn shop itself. The bar's concept preserves many of the details and history of the old building and provides an interesting blast from the past right down to the logo. You'll find antique adding machines, rusty metal gates and caged lamps placed alongside new pieces with a contemporary twist. Sit out on the balcony and watch the hustle and bustle of the streets below as you sip a lychee martini or a glass of wine from their list. 

Maxim's Bakery 
Everywhere in the city 

Maxim's and bakeries like it are all over the city. The smell that wafts out of them is so awesome that they are hard to miss. Inside, you'll find delicious buns filled with coconut custard, ham and cheese, butter cream and more, baked fresh daily. You never really know what you're getting because the names are cryptic, and that's if you read Chinese, so bring your adventurous spirit, grab a tray, a pair of the communal tongs and go nuts. 

Sai Kung (Fishing village) 
North-east shore of Kowloon Island 

Seafood lovers rejoice! The Sai Kung waterfront is lined with fishermen selling live lobster, crab, abalone and things I've never seen before – right out of their tiny boats.  Many even offer sun-dried versions and free samples to passersby. Once you're done looking, you can do some eating at one of the many restaurants close by. Many offer the option of selecting a certain number of your favourites for a set price. I practically died over the lobster.

Silvercord Mall Food Court 
30 Canton Road, Tsim Sha Tsui, Kowloon

Food is truly exceptional in Hong Kong. It's part easy access to amazingly fresh seafood and part healthy local food culture. Not to mention China's amazing culinary history. Because apartments are small and Hong Kong life is so fast-paced, people eat out a lot. So food is amazing and cheap. You'll definitely see this for yourself if you visit the Silvercord Mall food court – a smorgasbord of all the deliciousness Asia has to offer in one convenient place. You'll find everything from Taiwanese, congee, sizzling grill to dim sum and Vietnamese. I had to circle the place 4 times before making up my mind on one dish.  Did I mention how cheap it all is?

Islam Food 
1 Lung Kong Road, Kowloon 

There's an Islamic population in China - a fact I wasn't aware of prior to my visit. They have their own skew on Chinese cuisine and guess what? It's delicious. Islam Food serves this brand of Chinese food and has garnered quite the following, just check out the autographed Hong Kong celebrity photos and press clippings on the walls. Apparently it's hard to get a seat here during peak hours. Luckily, I was there somewhere in between. Their signature dish is the veal goulash patty which is pretty tasty, as is the curried mutton stew.

SML 
11/F Times Square, 1 Matheson Street, Causeway Bay, Hong Kong 

A slightly more upscale bar and restaurant than what you'll get used to here. A little more expensive and "Westerner-friendly" with English speaking staff. It's a nice change to be waited on with a smile after a few days of no-frills curt typical HK style service. Grab a drink and a bite to eat. They offer a varied menu featuring everything from fish & chips to pad thai, in small, medium and large portions - hence the name. One of the main draws is the rooftop terrace which is nestled between taller skyscrapers that offer shelter from the humid Hong Kong heat. 

SHOP

The One (Shopping Mall) 
100 Nathan Road, Tsim Sha Tsui, Kowloon 

While in Hong Kong, you'll quickly notice that there are A LOT of shopping malls. Since one usually bleeds into another, it's easy to get lost. But it's a good kind of lost. Unlike North American shopping malls, Hong Kong malls don't have the same negative stigma attached to them. Due to insanely expensive real estate, shopping malls are simply the best way for retail stores to thrive. Don't be surprised to find high-end brands like Dior and Hermès sitting happily next to affordable fashion chains like H&M.

'The One', opening its doors in 2010, is a welcomed recent addition. Thanks in part to the I.T group, a Hong Kong fashion retailer and agency (you will see their logo on most of the storefront windows), this tall, narrow 25-storey complex houses some standalone stores of hard-to-find Japanese fashion labels. Most notably Beauty and Youth United Arrows and Journal Supply, both of which create their own finely crafted versions of American classics.

Monocle Shop 
1-4 St.Francis, Wan Chai, Hong Kong 

This tiny Hong Kong location is unique to the rest of the Monocle Shops scattered around the world in that it's not only a boutique but also a "news gathering" office. It's located inconspicuously behind a wooden gate at the back of the shop. In the shop you'll find a diverse sampling of Monocle's many product collaborations (think Gitman Bros, Kitsuné and Tomorrowland). You can, of course, also pick up copies of Monocle magazine.

Wyndham Street 
SOHO, Central, Hong Kong

The SOHO area in Hong Kong was not named after its approximation to NYC's SOHO, but rather because of its geographical location south of Hollywood Street (which, for the record, existed before Hollywood, CA). While you're soaking in the history of this area, a reflection of Hong Kong's Colonial history, you should definitely make a point to check out the small cluster of shops on Wyndham street. You'll see A.P.C, visvim at F.I.L, Julius, EYE Junya Watanabe and a BAPE store.

Flagship stores on Canton Street 
Canton Street, Tsim Sha Tsui, Kowloon 

Take a stroll along the gigantic flagship luxury brand stores on Canton Street (Louis Vuitton, Hermès, Chanel, Prada, Gucci and more), not so much to shop - unless your wallet overfloweth with spending cash - but to marvel at the lineups. Yes lineups. People are lining up to buy $1500 handbags. And buying they are, as one happy customer after another walks out with shopping bags in hand.

Bespoke Tailoring 
Tsim Sha Tsui, Kowloon 

Hong Kong's all about value. There's a whole slew of tailors in Tsim Sha Tsui but I was recommended one called "Lee's de Paris" on Mody Street. If you know what you want and how to articulate it, you can get quality bespoke here for bargain prices. The suit and shirt I had made cost me about the same as you'd pay for a sportcoat at Zara. Insane value. 

SEE

The Peninsula Hotel 
Salisbury Road, Tsim Sha Tsui, Kowloon

Take part in the iconic afternoon tea at The Peninsula, one of Hong Kong's oldest hotels. Enjoy the beautiful architecture as the pianist serenades you from the balcony. People-watch and fantasize that everyone around you is an important diplomat from an exotic country. It's that kind of place.

Lantau Island 
Island east of Hong Kong 

Home of the Giant Buddha. Besides the obvious splendor of the impressive bronze statue, the mountain views are pretty sweet from the top of the stairs. You may also want to try the vegetarian restaurant where all the food is grown and cooked by the Buddhist monks who actually live in the monastery. If you're not afraid of heights like I am, take the Ngong Ping 360° (cable car) back down the mountain for a panoramic view of the whole island. 

Kowloon Park 
Kowloon Park Dr, Tsim Sha Tsui, Kowloon 

A thing you'll discover in Hong Kong is that despite being one the world's most densely populated places, there is a very surprising amount of green spaces. If you're looking for a break from the intensity of busy Tsim Sha Tsui, head into Kowloon park. Strollamidst fountains, birds, koi ponds, turtle ponds, bamboo trees and oriental gazebos. You may even come across a couple of stray cats hanging out in the sun.

Star Ferry 
Tsim Sha Tsui, Central, Wan Chai 

The Star Ferry takes you between Kowloon and Hong Kong Island. Though the MTR subway and bus are more efficient modes of transportation, it's a nice way to appreciate the Hong Kong Central skyline from a distance. Note how the Bank of China building towers over the Jardine House, once named the city's tallest skyscraper at the time of its construction. Plus the ferries have remained relatively unchanged since the 1950's, so that's pretty cool.

Street Markets 
Mong Kok & Temple Street, Kowloon 

These markets still sell mostly touristy souvenirs and poor quality knockoffs, but it's fun to walk through them anyway. Everyone says this and it's true – if you decide to buy, haggle! The divide between the listed price and what they are willing to accept is pretty astonishing.
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http://www.therake.co/en/visit/121/hong-kong-today-by-edmundThu, 21 Apr 2011 15:01:48 EDTelamhttp://www.therake.co/en/visit/121/hong-kong-today-by-edmund
11 Questions with Kyle MacDonald...you know the "red-paper-clip-guy"

What started as a playful game fueled by the digital age quickly became a lesson in relative value and ended with a gesture of generosity and a man filled with insights. Kyle MacDonald rolled the dice on a low stakes game of ‘what if?’ daring to trade up on one red paper clip with the hope of ending up with a house to call his own. After an action-packed year that took him around the continent, garnered him media attention from ABC and CBC television and becoming what could best be described as an internet adventurer he got his house, then in a heartbeat gave it all back. Well, almost, he kept the stories. Kyle has a desk here at CloudRaker where he hangs out a few days a week and he earns his rent by serving as inspiration for the team, reminding us all that ‘what if’s’ can quickly become ‘why not’s?’ and that sometimes, just sometimes, crazy ideas were meant to be.

1. What was the idea behind One Red Paper Clip? 
I stole the idea from a game called bigger and better I heard about as a teenager. The idea of bigger and better was to start with a small object and knock on people's doors, asking them if they had something bigger and better to trade for the object. After a series of successful up trades, kids would wind up with something way bigger than they initially started with. Equal parts freestyle scavenger hunt and trick or treat. As the suburban legend has it, a guy in Vancouver started with an old shoe and came home with a car from a single night of playing the game. I never really played the game as a kid, but the idea revisited me when I was 25 years old, and I decided I wanted to get in on some of that action. I looked down on my desk and the first thing I saw was a red paperclip. I picked it up, posted about it in the barter section of craigslist and the fun began. 

2. You speak of relative value a number of times in the documentation of the adventure. Do we talk about relative value enough in our world or are we too distracted by more, better, faster? 
I'm really not the kind of guy who says what we should or shouldn't do. I figure people will just do or think whatever they want. But answer avoidance aside, I think it's really interesting to think how different folks value different things. There's always questions like, "If you had a million dollars and you were dying of dehydration in the desert, would you spend it all on a single glass of water?", but situations like this pretty much never happen. Some people devote vast portions of their lives to earn money to purchase expensive vehicles, while others don't have a driver's license and just take the bus. These are often personal choices. The variety of our desires and actions are absolutely fascinating. You can spend $5000 on a home entertainment system and watch the travel channel. Or you can spend the five grand on actual travel. Some people would never think of living one way or the other, and some people can't imagine doing both. I'm especially fascinated by art valuations and things like the market for diamonds which derive their value entirely from an ambiguous, false value. 

3. This was a playful project, but also a really self-serving one…you set out to trade up to a house! When did you know it was about something bigger than yourself?
Right from the start really. I'd still be a guy sitting in his apartment with a red paperclip on his desk if other people didn't want to get involved. An idea is rarely a reality without collaboration. As I made trades and heard people's stories it became clear everyone had something interesting to say. When the project got some attention in the mainstream media and the trade offers became more elaborate and for things money could literally not buy, the reasons for people to trade balloon into things like the value of the publicity. The publicity allowed me to shine the light on the hopes and dreams of certain individuals, which was an awesome power to wield. It's not often we get to wield the power to change lives. If you ever swap your way into a position where you can make a significant positive impact in a person's life, don't waste the chance. 

4. Most people in the developed world are obsessed with ‘things’, are you too or did this experience change you with regards to consumption? 
There's probably a psychological term that sums this up succinctly, but here's my take on it: After people have satisfied their basic survival needs (food, water, shelter, clothing) they begin to manifest their primitive instinct to survive in myriad other ways. We're like squirrels running around grabbing nuts and stashing them all over the place for a looming lean season. This phenomenon is well understood by product developers, marketers, art gallery owners, jewelry and the owner of the local dollar store. It also opens the door to secondary industries who teach people to restrict their intake. Weight Watchers and the public storage facility owe their existence to people's desire too over consume. These businesses actually have an in-built interest for the general public to continue overconsume, which is a pretty interesting concept. Without a disease you can't really make money on selling a cure. Caffeine-induced off-the-top-of-my-head theories aside, as a kid I was a pack rat of the highest order, but as I began to travel more, I shed my hoarder ways almost entirely. I don't really collect anything of value, usually just silly little keepsakes or mementos. Pictures ripped out of newspapers share space with the "valuable" stuff around our place. I constantly go through periods of accumulation and garage-sale. It's definitely a cyclical thing. Every six months I just straight up get rid of stuff in cleansing binge. It's just stuff. The only stuff I do tend to covet are tools like a bike or laptop or a set of screwdrivers. Useful devices to help make things happen. All the value is in their ability to perform, not the object itself. The best thing about these items is if they get broken, you can just get another one, or if you need the cash, you can sell tools pretty easy. I'm the type of guy to immediately liquidate objects that don't have a use in my life. Coveting objects is a slippery slope to complete disengagement from the realities of the world. You're going to die someday. Do you really get value out of that thing? Trade it away and have an interesting experience.

5. One doesn’t set out on an adventure like this without knowing they are going to learn something. What did you learn about people that you didn’t anticipate? 
I learned that when you have a goal, especially a crazy one, people who dig it will step forward and help make it happen. The audience and the way forward emerge as you stand up and start to do something. People want to see things happen. Especially when they can be a part of the journey. 

6. So often when we get to the other side of an adventure, we remember the good, were there any dark moments along the way? 
Yeah, at one point I pulled a fast one and duped people into thinking I traded an afternoon with Alice Cooper for a KISS Snowglobe ... with no planned following trade. People totally freaked out and sent all this hate mail. They said they'd lost their faith in humanity and the whole project was a total sham. Some went as far as saying how I'd ruined their lives. It was pretty interesting to watch. I sat there with a knowing smirk on my face and after a week pulled the ace from my sleeve and announced I'd traded the snowglobe for a paid speaking role in a Hollywood film. People were pretty stoked about that. I'd totally pulled a fast one and done the best thing ever. Ha ha ha. Back from the brink! When I landed at the airport in Montreal I walked outside felling all king shit. My girlfriend Dominique pulled up to the curb and I realized it was May 30th. Her birthday was May 29. I'd totally forgot her birthday. Needless to say she was less than stoked. It's May 29 every year. Please feel free to remind me. 

7. Could you imagine one red paperclip being repurposed to create good for a major cause? 
Absolutely, and it has many times over. Many radio stations and organizations with built-in captive audiences have help "red paperclip" trade ups, then auction off the final trade item for charity. A radio station in Vancouver traded up to a motorcycle in three weeks and raised more than $15,000 from its eventual sale. Awesome stuff. I highly encourage people to steal the red paperclip idea to create good. 

8. We hear the rights to movie have been sold about One Red Paper Clip, who would you like to play you? 
Arnold Schwarzenegger. Hollywood announcer voice: "He can lift the entire earth upon his shoulders, but can he trade a red paperclip for a house?" Guaranteed Blockbuster. 

9. What do you have in the works? Do you wan to create another One Red Paper Clip 2 or is your work done in the internet sensation department? 
I'm always starting new stuff on and off the web. Here's a couple potential future beauties: whoaretheseguys.blogspot.com - www.importantmysteries.com. Will they catch on and be huge? Or will they fizzle out in a forgotten blur of wasted effort? Only time will tell. The only way to find out is to try. The best projects are the ones that spiral out of control in ways nobody expects. 

10. You gave the house back. What was the moment you realized it was the right thing to do like? 
After I traded up to the house, Dominique and I moved to Kipling and lived in the house. Great town. Awesome people. We made many friends. Our experience living there was in many ways like being in the Truman show. People would show up at the house and take pictures and say hi. Everyone knew who we were. We were pretty big in Kipling. Over time the conversation shifted away from the story of making the trades to questions like, "What's the house like?", "Do you love the house?" That's when I realized to me it wasn't really about the house. It was about the idea. Trading. Meeting people. Making things happen. I wanted more of that. There was a lot of talk and expectation that I was going to trade the house for something amazing. A few years after living in Kipling off and on I posted the house up for "trade" and the offers started rolling in. Most people wanted to fence off the yard and live in the house. There was a feeling around town that the house should be some sort of living museum. This all seemed like a lot of organizing and responsibility, so at one point I woke up one morning and offered the house to town. Totally free. The town has since turned the house into a cafe and tourist attraction. When you drive into Kipling there's official Saskatchewan tourism signs that announce the Red Paperclip House, one of Kiplings' largest tourist attractions, the other being the world's largest red paperclip. I'm very proud to have helped contribute to the existence of a large paperclip and tourist attraction in a remote Canadian town. As a footnote to this answer, there's this: A funny things happen when you cleanse yourself of objects and obligations, the future becomes less clear and you're forced to create a new reality. In many ways, having no clue what you're doing is one of the most powerful skills a person can ever possess. 

11. Do you have days when you think…’I should have kept the damn house’? 
Nope. When you climb to the top of Everest you look around for a bit, take a few pictures, plant a flag in the snow, then climb back down and find your next mountain to climb. Everyone who's still at the top of Everest is dead.
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http://www.therake.co/en/stories/118/11-questions-with-kyle-macdonaldyou-know-the-red-paper-clip-guyWed, 13 Apr 2011 09:45:59 EDTtcalderhttp://www.therake.co/en/stories/118/11-questions-with-kyle-macdonaldyou-know-the-red-paper-clip-guy
A Monday Morning in Montréal

This winter we were chatting casually with Bruno about how gorgeous Montreal looks under heavy snowfall. While this conversation may seem mundane to people who grew up here, it was enchanting to listen to a Parisian’s take on the phenomenon. So Bruno set out one morning, camera in hand, to capture the magic of our city being blanketed in the white stuff. What he came back with took our breath away, it wasn’t the snow he was watching, it was us.  - Christina


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http://www.therake.co/en/watch/115/a-monday-morning-in-montrealThu, 07 Apr 2011 00:09:50 EDTbflorinhttp://www.therake.co/en/watch/115/a-monday-morning-in-montreal
11 Questions with Jonathan Smith of Blue Legacy

When we look back at this era three themes will most certainly dominate our collective memory: the environment, the digital revolution and the global recession. Three issues so clear and omnipresent that one can't help but feel they are fundamentally connected and meant to teach us lessons about how we can be better. That’s why Jonathan Smith is such a compelling guy. He’s an environmental advocate with a proven entrepreneurial track record who has brought some really groundbreaking digital tools to market and along the way found time to get involved in politics….and he’s barely in his thirties. Today he is the CEO of Blue Legacy, a non-profit organization he co-founded with explorer and filmmaker Alexandra Cousteau. The two just recently wrapped up a 138-day tour to film water issues across the US, Mexico and Canada called Expedition Blue Planet North America. Jonathan is part of a new wave of advocates who are employing digital know-how, business savvy and a broader understanding of sustainability in a way that is helping craft the new environmental ethic. He is most certainly making our world a better place, so we thought you might like to meet him. 

1-Your resume reads like a perfect storm of competencies for solving the problems of our times. Was your trajectory planned? 
Nope. I was just trying to get out of the rain and chase down the next patch of sunshine. I know deep down I always wanted to find a way to go to work each day and build movements instead of “widgets”…that’s the lens I’ve always had on the traditional job market. It was a very binary thing for me at first--a person was either working on a cause or turning the steady crank of boring. The most transformative moment in my life was realizing first-hand that I could best serve the causes I love by turning loose the crazy and entrepreneurial shoeshine kid in my head. 

2-You are very specific in your language when you describe what you do…you are an advocate not an activist. Can you explain the difference? 
I have no desire to stand out in front of the building holding a sign and starting an argument when I can sit at the table in the boardroom and transform the company. There’s a valuable and important role for activist voices that serve as lighthouses on some pretty rock issues. But we also need tugboats. It’s not quite as glamorous as the protest down on the street, but I hold out that it’s just as necessary. We try to always take on the role of helping consumers, communities and companies find “wins” as they navigate water issues. If we help groups outside of the traditional environmental community lead and become full stakeholders in solutions, we build resiliency and systemic change into the whole picture. 

3-Why water and why now? 
Water is the big one. Of all of the resources and supplies we know will become regionally and globally constrained at critical levels during the next century, water is the only one that works on a 72-hour deadline. When I look at how we manage, use and impact water from an environmental standpoint today, I can’t help but believe that the human tragedies we see already playing out for the water poor throughout the world are going to be magnified to unimaginable conflict and tragedy if we don’t get started leading very real change now. There are several truly amazing organizations that have taken up the challenge of providing water for the 1 in 5 in our world who are already water poor. We are proud to collaborate with them on that front every chance we can, but Alexandra and I feel it’s vital to take on the environmental side of the water issue as both a means for addressing current concerns and as our single best way to build capacity now for the challenges ahead. Beneath a whole web of interconnected issues, water will drive the greatest humanitarian, diplomatic and economic challenges we will witness in our lifetime. But it can also drive the great innovations, pivotal technologies and historic collaborations. 

4-So often the conversation around water pits business against the environment, which may well be a faulty equation. Can business help save our planet? 
Yes! And it can (and should) make money doing it! We still seem to have remnants of this stupid Dickensonian hang-up that says we should suspect anyone at the table trying to make a buck. I don’t want to even live in that kind of world. Nothing inspires innovation and creativity like the promise of a better life. Profit is one of the clearest and most compelling motivators in our culture and it brings with it simple terms of measurement and accountability--critical components that are too often absent in the non-profit world. A properly regulated and transparent (both important) marketplace is the most fertile ground for innovation and has the greatest capacity for scale and impact. But we have to come to the middle politically and realize that our polarized discussions are feeding all of the wrong tendencies. It’s going to take both proper regulation and pro-business engagement to address these issues. 

5-There are so many different organizations out there, big and small, working at finding solutions to the water crisis both locally and globally, is that the right set-up? Do you see a better way of getting organized for change? 
We need a global conversation on the big points (climate, global consumption, and pollution); long-term multi-party plans that are based on watersheds and not political or industry-sector jurisdiction; and local action. So…clearly there are roles that demand diversity in make-up and approach…We are lucky in that our “moment” is one that brings with it a wealth of tools for information and collaboration. We need the kinds of ideas that only come from diverse voices arguing the finer points of a thousand facets. But we also need the strength and momentum of a common and shared conversation. We have all of the tools at our disposal to pull that off… 

6-Most people out there understand that our planet is in crisis. Why aren’t we changing our behaviors? 
If we all acted on what we “know,” we’d be thin, kind and accomplished. But unfortunately, that’s not our tendency. If you think about it, our generation in the developed world is the first generation of humankind to be largely disconnected from nature when it comes to things we need for everyday life. Our grandparents or even great-grandparents are often the last people in our line to actively grow their own food or collect their own water. We have almost zero connection between our lifestyle and the places we get our water, food and other goods. And yet traditional environmentalists are still demanding that consumers change daily behaviors based on protecting species and places most have never experienced. So it’s an intellectual and ethical argument when we should do a better job of re-connecting people to the water places in their life and the lifestyle impacts of those places. That organic beer tastes even better when you realize that it was brewed from products that are healthier for both you and your environment and that its actions from grain to bottle are part of protecting and restoring the river you love kayaking each summer (thank you Fat Tire!). 

7-Our environmental awakening is happening in concert with the digital revolution, what online platforms are working the hardest for the movement? 
If you think about it, we are not the generation of environmental awakening…We are the generation of environmental reckoning. Pretty much every single generation before us had a stronger personal bond with the environment. We are just the first generation to have nearly 100 years of science, global explosions in population and consumption, and some very present-day problems to help us understand the impacts of dumb decisions and bad practices. I’ll skip the “pick a platform” part of the question and point out three trends that I think are critical for the movement to understand. Any number of platforms/tools can deliver huge successes if they harness the trend. The right tool for the wrong reason is still the wrong tool… 
  1. Convergence of Mobile Tech and Data Applications 
    We can complain all we want about the products consumers choose and what they do with the packaging when they are finished, but we’ve only scraped the surface of the very meaningful ways we can engage, inform and reward consumer behavior from the label and on mobile devices. Environmental campaigns need to quit giving me “clean up the park games” and points for reusable shopping bags and help me use my mobile device to actually see how the items on the shelves score across a set of parameters I can understand, value and judge. 
  2. Accessible Communications Technologies
    170 million people have watched “Evolution of Dance” on YouTube. We know we need to re-connect mainstream people to the amazing water places and incredible everyday voices that make this planet so special. The environmental movement has spent way too long talking to 3rd graders and people who already agree with them. Now is our time to do something about that. It’s never been easier to put cameras in the hands of people and bring significant audiences right out into the field to witness problems and celebrate solutions. And it’s not just a monologue anymore--they are actively part of the experience and conversation. This is one of the key trends we are trying to engage through Blue Legacy. Everyone has dreamed of getting to climb aboard the Calypso and head out on a Cousteau Expedition. We’ve got the next best thing: people can log on and join us in the field as an active voice from the audience or even grab a camera or mobile device and start shooting part of the story right in their own community. 
  3. Social Media Tools
    We’ve been able to provide on-demand access to “our” information since the web first lit up…but the challenge of any movement is striking up the actual conversation and getting it to move horizontally and virally within existing networks of trust. Social Media has not replaced the critical importance of getting people to actually get off of the couch and do something about issues, but it certainly has given us scalability and millions of great new ways to find them, talk to them, reward good behavior, and keep them engaged. 
8-Our environmental ‘reckoning’ is also happening during a global recession. How has the economic crisis affected the environmental movement if at all? 
Every generation needs something big to awaken their sense of mortality and re-calibrate concepts like value, responsibility and ethics. Not every generation has been so lucky as to have its “wake-up” call come from the market. This economic crisis has given us a visceral example of how deeply we are now connected in this global community--it’s a compelling canvas on which to better explain how water constraints over next century are going to drain our wallet even if they don’t drain the glass sitting directly in front of us. That’s an important “lifestyle” truth that too many environmental messages are missing. And I think this crisis calls into the conversation the importance of broader systems of regulation. I’m not sure we’ll necessarily hear that message here in the US, but it’s a compelling one around which we need to start having serious conversations. Finally, I think these moments call up the “price tag of progress” and force a real debate on those things we see as critical enough to our sense of general wellbeing and health that we are willing to pay a premium for them at the register or through the tax base versus others that will have to be delivered through innovation. There are powerful trends coming out of this crisis that speak volumes to our generation’s willingness to purchase responsibly-harvested foods, and more efficient vehicles even at a higher price during tough times. That should motivate our communities, governments and markets to do even more. 

9-What are the most frustrating roadblocks that come up when you are trying to change minds? 
I’m so turned off by how polarized our political debate has become globally and especially here in the US. We simply cannot solve the problems of our day or move forward as a culture, nation or generation if every discussion is zero-sum and if we insist on operating on ideological planes devoid of information, science and compromise. 

10-Why do you care? Why have you assigned yourself this mission with Blue Legacy? 
It’s all ego. I don’t want my great-grandkids to think I was an idiot. We work on water issues that are at critical tipping points--ones that will either inspire our generation to author solutions or be marked as those who stood as last witness. We can solve most of these issues. And the solutions can create some of the greatest good for humanity and opportunities for progress that any generation has ever experienced. I want to be part of that story--plain and simple. 

11-If you had one wish that would make our world a better place, what would it be? 
More quiet places. We forget how important it is to imagine for no reason at all or to sit down and truly listen to someone like all of the reasons in the world depended on it.
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http://www.therake.co/en/stories/112/11-questions-with-jonathan-smith-of-blue-legacyMon, 21 Mar 2011 16:46:38 EDTcbrownhttp://www.therake.co/en/stories/112/11-questions-with-jonathan-smith-of-blue-legacy